here are some questions about Sponsored Links,
or PPC (pay per click)
...if you have any other questions, please feel free to email us...
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- Why do I need to pay UpOnGoogle a set up fee to manage my Sponsored Links?
- Our set up fee goes toward in depth research carried out for your website and the clients you are trying to attract. We also apply years of knowledge and experience to minimise wasted money spent on clicks.While it's true, Google don't charge anything to set up the account, most people end up paying much more than they should once their campaigns are running. It wont take long for you to notice the difference of professional management!
- Do many people really use Sponsored Links?
- Yes, millions of people do every day. Online media is the fastest growing form of advertising in Australia, and Search is the fastest growing area within the online sector. More and more companies are increasing their spending on PPC - because it works.
- How many clicks will I get if I'm on, say, the 'Frog 1' plan?
- This all depends on a few factors - mainly, the competition for your keywords. For example, words like 'Mortgage' and 'Credit Cards' have a lot more competition and will cost a lot more than something more specific like 'Piano Lessons Mosman' or 'Window cleaner in Balmoral'.
- Couldn't my competitors click on my adds so as to use up my budget?
- This is called "Click fraud". Search engines have sophisticated tools and monitoring systems in place (both human and automated) to tell when a click doesnt seem natural. Invalid clicks are deemed by the search engine to be generated deceptively and you wont be charged for them. So, in reality Click Fraud is minimal.
- How often will I be billed & how do you accept payment?
- We bill you monthly. The bill is emailed at the beginning of each month for the current month. Invoices have seven days to be paid. We accept payment by direct credit or cheque.
- What about PPC for other search engines such as Yahoo, MSN or Windows?
- Our preference is Google since most people use this. AdWords is both more user friendly and sophisticated than the others. If you would like to use other search engine PPC accounts, please let us know and we will provide a custom package for your needs.
- Can I change plans once I've started?
- Yes, you can change up or down to different plans as many times as you like. However, each change must be for a period of at least 2 weeks.
- What if I don't want the sponsored links running for a few weeks or months?
- UpOnGoogle can pause your campaign so you wont be charged anything (by Google or us). Just let us know when to unpause it again. Remember, unlike other companies, we don't have a minimum contract for Sponsored Links, so feel free to stop and start as needed.
- What is included in the monthly reports?
- They include monthly statistics on:
- Impressions - the number of times your advert comes up on Google.
- Clicks - the number of times someone clicked on the ad.
- CTR - Click through rate. This shows the percentage of people that decided to click on your ad, as opposed to your competitors. In other words, how effectively your ads are written.
- Average Position - where, from 1 - 10, your ad was placed.
- Lots of other interesting details.
- Can I choose were to have my campaigns run?
- Yes. You can have your ads showing around the whole world, or just your suburb. We can plot points on a map to have your ads show for users based only within that area - which is great for those with local services! A Plumber in Canberra doesn't want to pay for people clicking on his ads in Darwin!
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Organic Listings,
or Natural Listing
...if you have any other questions, please let us know...
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- Are there any Guarantee's that my website will be no.1?
- In reality, the only people that can guarantee you the No.1 spot on Google are Google themselves. Even then (not that Google would ever guarantee that) the rankings are constantly changing from day to day, and location too. The main thing to having your website ranking at the top is careful choice of the keywords you are targeting. Generally, the more specific the keyword, the better. It would be a lot harder with something general like 'Cheap Flights' than 'Cheap dog bowl from Bondi'. Then there are other factors, such as the age of the website and ease of navigation.
- Do you actually change the appearance and content of my website?
- Sometimes, but only with your approval. We may ask you to provide more information about the product or service, or discretely add some links to make navigating the site easier. However, the goal is give both Google and visitors what they want without overly disturbing the original website design.
- Do you only optimise for Google? What about all the other Search Engines?
- Optimising your website, or SEO works for all search engines. Since most people use Google, we tend to focus on these rankings, and the others will follow naturally. In fact, many of the other search engines are easier to rank well in.
- What websites have you worked on, so I can see if they are successfully ranking in Google?
- One client is Try searching in for: 'IPL Handpiece Repair' (or similar phrase).
Another is Search for: 'Window Cleaner Manly' (or similar)
- How often will I be billed & how do you accept payment?
- You will be billed monthly. The bill is emailed at the beginning of each month for the current month. Invoices have seven days to be paid. We accept payment by direct credit or cheque.
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